iPhone 18 Pro and iPhone 18 Pro Max
The iPhone 18 Pro and iPhone 18 Pro Max are sold through Apple's online shop with carrier options including AT&T, T-Mobile and Verizon, or the choice to connect on your own later. Storage runs from 256GB to 2TB, priced from $1,299.00 for 256GB up to $2,499.00 for 2TB, in Silver, Black, Glacier and Burgundy finishes. Apple lists trade-in credit of $35–$885 against a new iPhone 18 Pro or iPhone 18 Pro Max when trading in an iPhone 8 Plus or newer, with 0% financing available and free shipping. The homepage lists the model as available starting 9.18.
- Finishes: Silver, Black, Glacier, Burgundy
- Storage: 256GB, 512GB, 1TB, 2TB
- From $1,299.00 (256GB) to $2,499.00 (2TB)
- Trade-in credit of $35–$885 with eligible iPhone
- iPhones bought from Apple are unlocked in most cases
iPhone Duo
iPhone Duo is offered in Night Sky and Star White, with 256GB, 512GB, 1TB and 2TB storage options priced from $1,999.00 to $3,199.00. It is activated with an eSIM and does not support a physical SIM; a unit bought in the U.S. or Puerto Rico has no SIM tray and can be activated abroad only where the carrier supports eSIM. Apple states trade-in savings of $35–$885 and 0% financing. The homepage gives pre-order from 5:00 a.m. PT on 10.16 with availability starting 10.23.
- Colours: Night Sky, Star White
- 256GB $1,999.00; 512GB $2,199.00; 1TB $2,599.00; 2TB $3,199.00
- eSIM only, no physical SIM tray
- Pre-order 10.16, available 10.23
Apple Watch Series 12
Apple Watch Series 12 is presented on the Apple homepage as offering the most accurate heart rate sensing in a wearable. It is listed as available starting 9.18, with pre-ordering offered from the homepage.
- Heart rate sensing highlighted as the headline feature
- Available starting 9.18
MacBook Air
MacBook Air comes in 13-inch and 15-inch sizes with the M5 chip, up to 18 hours of battery life, 512GB of storage and 16GB of unified memory in the standard configuration. It weighs 2.7 pounds, is less than half an inch thin, and is made with over 50 per cent recycled materials including a recycled aluminium enclosure. Shop configurations extend to 24GB of memory and 1TB of storage, with 8-core or 10-core GPU options in Starlight, Midnight, Silver and Sky Blue. Apple lists monthly pricing from $108.25 and an education gift card promotion of $100 on MacBook Air.
- 13-inch and 15-inch sizes
- M5 chip with 10-core CPU; 8-core or 10-core GPU
- Up to 18 hours of battery life
- Colours: Starlight, Midnight, Silver, Sky Blue
- From $108.25 per month
- Runs macOS Tahoe with Liquid Glass design and Apple Intelligence
MacBook Pro
MacBook Pro is offered with the M5, M5 Pro and M5 Max chips; the 14-inch model takes any of the three, while the 16-inch model takes M5 Pro or M5 Max. Apple states up to 24 hours of battery life, a Liquid Retina XDR display with 1600 nits peak HDR brightness and a 1,000,000:1 contrast ratio, plus a nano-texture display option. Ports include three Thunderbolt 4 or 5 ports, HDMI, MagSafe 3, an SDXC card slot and a headphone jack, and the enclosure uses 100 per cent recycled aluminium. Pricing is listed from $166.58 per month, with a $150 education gift card promotion.
- 14-inch and 16-inch models
- M5, M5 Pro and M5 Max chips
- Up to 24 hours of battery life
- 12MP Center Stage camera with Desk View
- Three-mic array and six-speaker system with Spatial Audio and Dolby Atmos
- From $166.58 per month
Apple Vision Pro
Apple Vision Pro is a spatial computing headset with the M5 chip and a Dual Knit Band, which combines breathable straps with a counterbalanced design and a dual-function Fit Dial for independent upper and lower strap adjustment. It blends digital content with physical space for work, viewing, photos and video, and connection, and delivers more pixels than a 4K TV for each eye with Spatial Audio from speakers positioned close to the ears. An external, aluminium-encased battery supports up to 2.5 hours of general use or up to 3 hours of video playback. ZEISS Optical Inserts can be made to a vision prescription and attach magnetically, and an optional Solo Knit Band is available.
- M5 chip and Dual Knit Band
- Digital Crown controls Home View and immersion level
- Apple Immersive Video: 180-degree 3D 8K with Spatial Audio
- Up to 2.5 hours general use, 3 hours video playback
- ZEISS Optical Inserts for prescriptions
- In-store demo booking offered
Apple Wallet, Apple Pay and Apple Cash
Apple Wallet is an app on iPhone and Apple Watch that stores credit and debit cards, an eligible driver's licence or state ID, transit cards, event tickets and keys. Cards are added by tapping an eligible card to the back of the iPhone, and card balances can be viewed in Wallet once the account is connected to Apple Pay. Apple Pay works in stores, in apps, online and in browsers on non-Apple devices, with the option to pay in full or split purchases into smaller payments through an eligible card or pay later provider. Apple Cash is a digital card in Wallet for sending and receiving money in Messages, in Wallet or via Tap to Cash, spendable wherever Apple Pay is taken and, through a virtual card number, anywhere Visa is accepted.
- Stores cards, ID, transit cards, tickets and keys
- Payments authenticated with Face ID, Touch ID or passcode
- Apple Pay accepted by over 85 per cent of U.S. retailers
- Tap to Cash sends money by holding two devices together
- Apple Cash Family for under-18s, with recurring payments
Apple Card
Apple Card is a credit card that lives in the Wallet app on iPhone, with transactions, payments, Savings account and balance details in one place. Apple states there are no annual, over-the-limit, foreign-transaction or late fees, and that applicants can apply in minutes with no impact to their credit score. The card estimates in real time the interest payable at any chosen payment amount, and purchases earn Daily Cash back that can be deposited to an Apple Cash card or a Savings account. Rates include 2% Daily Cash when used with Apple Pay and 3% at Apple and at selected merchants, among them Ace Hardware, Booking.com, ChargePoint, Duane Reade, Exxon Mobil, Hertz and Nike.
- No annual, over-the-limit, foreign-transaction or late fees
- Up to 3% Daily Cash back
- 2% Daily Cash with Apple Pay
- Real-time interest estimates before payment
- Daily Cash can go to Apple Cash or Savings
Apple Fitness+
Apple Fitness+ is found in the Fitness app and offers 12 workout types, from Strength to HIIT to Yoga, plus Meditation, with new sessions added weekly ranging from 5 to 45 minutes. It builds Custom Plans and personalised recommendations from a subscriber's favourite activities, trainers, durations and music. Real-time metrics come from Apple Watch, AirPods Pro 3, Powerbeats Pro 2 or any Bluetooth heart rate monitor, with heart rate tracking enabling the Burn Bar. New subscribers get one month free and then pay $9.99 per month or $79.99 annually, with three months free on purchase of an eligible device; it is also part of the Apple One bundle.
- 12 workout types plus Meditation
- Sessions from 5 to 45 minutes, added weekly
- Apple Watch not required to use
- $9.99 per month or $79.99 annually
- Three months free with an eligible device purchase
- Available on Apple TV and shareable with family
Sources
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MacBook Air 13-inch and MacBook Air 15-inch - Apple https://www.apple.com/macbook-air/ Verified 15 Sep 2026
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Apple https://apple.com/
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Shop iPhone 18 Pro and iPhone 18 Pro Max - Apple https://www.apple.com/us/shop/goto/buy_iphone/iphone_18_pro
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Buy MacBook Air - Apple https://www.apple.com/us/shop/goto/buy_mac/macbook_air
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Buy MacBook Pro - Apple https://www.apple.com/us/shop/goto/buy_mac/macbook_pro
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Shop iPhone Duo - Apple https://www.apple.com/us/shop/goto/buy_iphone/iphone_duo
Last verified 15 Sep 2026. This entry is compiled from the public web pages listed above. Nothing here is stated that those pages do not, and each of them was read on the date shown.