Apple — Devices, Services and Environmental Programme

Apple's site groups its hardware into iPhone, iPad, Mac, Apple Watch and Apple TV lines, plus accessories. Recent items featured on the home page include iPhone 18 Pro, iPhone Duo and Apple Watch Series 12, which the site describes as offering the most accurate heart rate sensing in a wearable. Apple Vision Pro is presented as a spatial computing device with an M5 chip, Dual Knit Band, ZEISS Optical Inserts and an external battery supporting up to 2.5 hours of general use or 3 hours of video playback. AirTag uses Bluetooth, Ultra Wideband and the Find My network, with a speaker 50% louder than the previous generation, while AirPods 5 are listed at $129.00 with Active Noise Cancellation and Live Translation in selected languages.

• iPhone 18 Pro and iPhone Duo
• Apple Watch Series 12, Series 11 and Ultra 4
• iPad Air and iPad Pro
• MacBook Air and MacBook Pro
• Apple Vision Pro with M5 chip
• AirPods 5 and AirTag

The home page highlights streaming on Apple TV, including award-winning comedy, drama and documentary titles, F1 coverage, MLS matches and Friday MLB games. Apple Fitness+ offers 12 workout types from Strength to HIIT and Yoga plus Meditation, with new sessions added weekly running from 5 to 45 minutes, and real-time metrics from Apple Watch, AirPods Pro 3 or a Bluetooth heart rate monitor. New Fitness+ subscribers can take one month free, then pay $9.99 per month or $79.99 annually, or bundle it with five other services through Apple One. Apple Podcasts supports video podcasts, transcripts, Enhance Dialogue and CarPlay playback, and the App Store lists nearly 2 million apps across 175 storefronts in over 40 languages.

• Apple TV original shows, films and live sport
• Apple Music and Apple News+
• Apple Arcade and Apple Books
• Apple Fitness+ with Custom Plans and personalised recommendations
• Apple One bundle of six services
• App Store with editorial collections and in-app events

Apple Wallet stores credit and debit cards, eligible driver's licences or state IDs, transit cards, event tickets and keys on iPhone and Apple Watch, and can show card balances before payment. Apple Pay works in stores, in apps and online, including in browsers on non-Apple devices, and offers flexible payment options at checkout. Apple Cash is a digital card in Wallet for sending and receiving money in Messages, in Wallet or with Tap to Cash, spendable anywhere Visa is accepted via a virtual card number, with an Apple Cash Family option for under-18s. Apple Card lives in the Wallet app, has no annual, over-the-limit, foreign-transaction or late fees, estimates interest in real time, and returns Daily Cash including 3% at Apple and select merchants.

• Apple Wallet for cards, IDs, tickets and keys
• Apple Pay in stores, apps and online
• Apple Cash with Tap to Cash and Apple Cash Family
• Apple Card with no fees and up to 3% Daily Cash

Apple 2030 is the company's science-based goal to become carbon neutral across its global footprint, aiming to cut greenhouse gas emissions by 75% compared with 2015 and balance the remainder starting with nature-based solutions. Products increasingly use recycled materials, including 100% recycled cobalt in batteries and recycled aluminium across iPhone, Apple Watch, Mac and iPad. The Supplier Clean Energy Program generated more than 38 million megawatt-hours in 2025, and the Supplier Clean Water Program saved 17 billion gallons of freshwater in the same year, working towards a 50% reuse rate by 2030. Apple's Daisy robot can disassemble 36 iPhone models at 200 devices per hour, and MacBook Neo is described as the lowest-carbon MacBook, with 60% recycled content overall.

• Apple 2030 carbon neutrality goal
• 75% emissions reduction target against 2015
• 100% fibre-based paper packaging for new products
• 3D-printed Apple Watch cases using recycled titanium powder
• Daisy recycling robot for iPhone disassembly
• Two dozen carbon removal projects across six continents

Apple offers trade-in credit towards new devices through Apple Trade In, education pricing for college students and educators, and the Apple Upgrade programme. Shopping options include two-hour delivery from an Apple Store, free delivery, pickup, online Personal Setup sessions, Guided Video Shopping with a Specialist and the Apple Store app. The home page has also promoted a gift card of up to $150 with the purchase of a Mac or iPad using education savings. Contact numbers listed on the site are +1-800-692-7753 and +1-800-275-2273, the latter for Apple Support.

• Apple Trade In credit towards a new device
• Education pricing for students and educators
• Two-hour delivery, free delivery or store pickup
• Personal Setup and Guided Video Shopping sessions
• Apple Support: +1-800-275-2273