Apple — Devices, Software and Subscription Services

Apple's notebook line comprises MacBook Air in 13-inch and 15-inch sizes and MacBook Pro in 14-inch and 16-inch sizes. MacBook Air uses the M5 chip with 512GB of storage and 16GB of unified memory, weighs 2.7 pounds and offers up to 18 hours of battery life. MacBook Pro is offered with the M5, M5 Pro or M5 Max chip, a Liquid Retina XDR display rated at 1600 nits peak HDR brightness, and up to 24 hours of battery life. Both run macOS Tahoe, which introduces the Liquid Glass design, a reimagined Spotlight and Live Translation.

• MacBook Air: M5 chip, 13-inch and 15-inch, four colours
• MacBook Air made with over 50 per cent recycled materials
• MacBook Pro: M5, M5 Pro or M5 Max chips
• MacBook Pro enclosure in 100 per cent recycled aluminium
• Thunderbolt 4 or 5, HDMI, MagSafe 3, SDXC and headphone ports
• 12MP Center Stage camera with Desk View

Apple offers iPad Pro with the M5 chip and iPad Air with the M4 chip, both in 11-inch and 13-inch sizes. iPad Pro uses an Ultra Retina XDR display with 1000 nits full-screen brightness, 1600 nits peak HDR brightness and a 2,000,000:1 contrast ratio, while iPad Air uses a Liquid Retina display with P3 wide colour and True Tone. Both run iPadOS 26 with its windowing system and Liquid Glass design, and both support Apple Pencil Pro and Magic Keyboard. Apple Intelligence features, including Image Wand, Writing Tools, Clean Up and Live Translation, are built into both models.

• iPad Pro: M5 chip, 5.1 mm thin 13-inch model, Space Black or Silver
• iPad Air: M4 chip in Space Gray, Blue, Purple and Starlight
• Apple Pencil Pro and Magic Keyboard support
• Wi-Fi 7 and 5G connectivity on iPad Pro

Apple Watch Series 11 is described as Apple's thinnest smartwatch and starts at $359. It provides hypertension notifications, a sleep score, sleep apnea monitoring, the Vitals app, ECG and Heart Rate apps, Cycle Tracking with retrospective ovulation estimates, and blood oxygen measurement. The watch is rated WR 50M and IP6X, has an Ion-X display that is twice as scratch resistant as Series 10, and offers up to 24 hours of battery life with up to 8 hours from a 15-minute charge. Apple Upgrade allows the watch to be leased over 12 or 24 months with an upgrade at the end of the term.

• Seven finishes, including Rose Gold aluminium
• Two heart sensors and wrist temperature sensing
• 5G connectivity
• Water resistant to 6 metres

Apple Vision Pro is a spatial computing headset with the M5 chip and a Dual Knit Band with a dual-function Fit Dial. It delivers more pixels than a 4K TV to each eye, uses Spatial Audio speakers positioned near the ears, and runs from an external aluminium-encased battery supporting up to 2.5 hours of general use or 3 hours of video playback. AirTag is a tracking accessory used with the Find My app; the current generation has a speaker 50 per cent louder than before and up to 1.5x greater Precision Finding range. AirTag uses Bluetooth, an Apple-designed second-generation Ultra Wideband chip and NFC tap for Lost Mode, and its location data is anonymous and encrypted.

• Apple Vision Pro: ZEISS Optical Inserts and optional Solo Knit Band
• Apple Immersive Video in 180-degree 3D 8K with Spatial Audio
• AirTag located via the Find My network of over a billion devices
• Temporary item location sharing with more than 50 airlines

The App Store is Apple's app distribution platform, with nearly 2 million apps available worldwide across 175 storefronts in over 40 languages and editorial curation by over 120 editors. All apps are automatically screened for known malware and reviewed against Apple's guidelines; in 2024 more than 1.9 million app submissions were rejected. Apple Podcasts is a dedicated podcast app supporting video podcasts, transcripts with chapter navigation, Enhance Dialogue, adjustable playback speed and CarPlay listening. Podcast subscriptions unlock ad-free listening and bonus content, and can be combined with subscriptions from the App Store, Apple News+ and Apple Music.

• Nearly 2M apps and 175 storefronts
• Over 40,000 editorial stories
• Nearly 500 reviewers assessing over 130,000 apps weekly
• Over 200 ways to pay and 45 currencies supported
• Apple Podcasts syncs across Apple devices

Apple offers subscription services including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+ and Apple Books, which can be bundled through Apple One. Apple Arcade provides hundreds of games with no ads or in-app purchases, playable on iPhone, iPad, Mac, Apple TV 4K and Apple Vision Pro, at $6.99 per month and shareable with up to five people. Apple Fitness+ offers 12 workout types plus meditation, with new sessions of 5 to 45 minutes added weekly, personalised recommendations and Custom Plans, priced at $9.99 per month or $79.99 annually after a one-month free trial. Both Arcade and Fitness+ include three months free with the purchase of an eligible device. Apple TV carries original series and films along with F1, MLS and Friday MLB coverage.

• Apple One bundles up to six services
• Apple Arcade: $6.99 per month, Family Sharing for up to five people
• Apple Fitness+: $9.99 monthly or $79.99 annually
• Fitness+ metrics from Apple Watch, AirPods Pro 3 or Bluetooth heart rate monitors
• F1, MLS and Friday MLB games on Apple TV

Apple sells its products online at apple.com, where education savings are available on Mac, iPad and Apple Watch purchases. Limited-time promotions listed on the site include gift cards from $100 to $150 with qualifying Mac or iPad purchases bought with education savings. Apple Vision Pro can be bought online or booked for a demo. Apple publishes telephone contact points for support, and structured data on its pages identifies both Apple and Apple Support as organisations.

• Telephone: +1-800-692-7753
• Telephone: +1-800-275-2273
• Website: https://www.apple.com/
• $100 gift card offers on iPad Air, iPad Pro and MacBook Air with education savings
• $150 gift card offer on MacBook Pro with education savings