Apple TV — Apple's Original Shows and Live Sport Service

Apple TV is described by Apple as an all-original streaming service featuring hundreds of exclusive shows and movies, with new releases every week. The catalogue spans dramas, science fiction and comedies, and Apple Originals are shown without ads. Apple One materials describe the service as covering series, feature films and children's entertainment, with new Apple Originals added every month. Downloads are supported so titles can be watched offline.

• Hundreds of exclusive Apple Original shows and films
• New releases weekly
• No ads on Apple Originals
• Offline downloads available
• One subscription shared with up to six people via Family Sharing

An Apple TV subscription includes live sport at no extra cost. Formula 1 races, Major League Soccer matches and Friday Night Baseball games are all carried within the subscription. Apple's home page promotes F1 on Apple TV as covering every Grand Prix live and on demand throughout the year, and MLS on Apple TV as covering every club and every match across the season.

• Formula 1 races, live and on demand
• MLS matches, every club and every match
• Friday Night Baseball, live MLB games
• No additional charge beyond the subscription

Apple TV is watched through the Apple TV app, which is preinstalled on many Apple devices, or online at tv.apple.com. The app is also available for Android, PC via the Microsoft Store, smart TVs and streaming sticks, and content can be sent to AirPlay-enabled televisions. An Apple TV 4K box is not required to use the service.

• Apple TV 4K, iPhone, iPad, Mac and Apple Vision Pro
• Android via Google Play and PC via Microsoft Store
• Samsung, LG, Vizio, Sony, Hisense and TCL smart TVs
• Roku, Amazon Fire TV, Google TV and xfinity
• PlayStation and Xbox
• Web viewing at tv.apple.com

A monthly subscription costs $12.99 per month, with a one-week free trial for new subscribers. Buyers of an Apple device receive three months of Apple TV free when the offer is redeemed within 90 days. A joint Apple TV and Peacock offer is priced at $14.99 per month, and students on the Apple Music Student Plan get one month free plus access to Apple TV.

• $12.99 per month standard subscription
• 1 week free for new subscribers
• 3 months free with an eligible Apple device purchase
• Apple TV and Peacock bundle at $14.99 per month
• Student plan access via Apple Music Student Plan

Apple TV is one of the subscriptions included in Apple One, which bundles up to six Apple services for a single monthly price. The Individual plan is $19.95 per month and includes iCloud+ 50GB, Apple TV, Apple Music and Apple Arcade. The Family plan is $27.95 per month with 200GB of iCloud+ storage, and the Premier plan is $39.95 per month with all six services and 2TB of storage. Family and Premier plans allow up to five other people to be invited, each with private access on their own devices.

• Individual: $19.95 per month
• Family: $27.95 per month
• Premier: $39.95 per month
• Apple TV listed at $12.99 per month within the price breakdown

Apple markets Apple TV content alongside its hardware. Apple Vision Pro pages reference streaming Apple TV titles with a subscription as part of its entertainment features, and MacBook Pro pages do the same when describing the six-speaker sound system with Spatial Audio and Dolby Atmos. Apple Fitness+ can also be used on Apple TV hardware.

• Promoted with Apple Vision Pro entertainment features
• Referenced in MacBook Pro audio and display marketing
• Fitness+ workouts available on Apple TV