What Loom is

Loom is described by Atlassian as much more than a screen recorder: a video messaging tool for communicating complex work through a simple visual recording experience. Users record in a few clicks, share anywhere and collaborate on the result, which removes the need for a meeting to deliver updates, feedback or presentations. Atlassian positions Loom as a way for teams across time zones to work on their own time rather than through synchronous calls.

  • Video messaging for work
  • Record screen, share by link, collaborate
  • Asynchronous alternative to meetings
  • Part of the Atlassian product range

Sources: Loom | Video Messaging for Work | Atlassian, Products | Atlassian

Core capabilities

Loom groups its functionality into video messages, meeting recaps, screenshots and Loom AI. Loom can be invited to video calls to produce instant recaps and action items, and can add meeting notes to Confluence automatically. The screenshot tool captures and annotates an image that can then be shared with a link. Loom AI adds a title, chapters and a summary to a video, and can write artefacts such as standard operating procedures or bug reports.

  • Video messages recorded from the screen
  • AI-powered meeting recaps and action items
  • Automatic meeting notes in Confluence
  • Screenshot capture and annotation
  • Loom AI titles, chapters and summaries
  • AI-written SOPs and bug reports

Source: Loom | Video Messaging for Work | Atlassian

Teams and use cases

Atlassian presents Loom as a tool for every team and publishes dedicated use cases for four functions. Engineering teams use it to accelerate sprints and bug fixes, sales teams to personalise pitches, marketing teams to shorten review cycles and protect focus time, and product teams to stay aligned. A further announcement covers turning visual walkthroughs recorded in Loom into working code in Cursor.

  • Engineering – sprints and bug fixes
  • Sales – personalised pitches
  • Marketing – faster review cycles
  • Product – alignment and innovation

Source: Loom | Video Messaging for Work | Atlassian

Integrations and the Teamwork Collection

Loom works with other Atlassian apps including Confluence and Jira, which Atlassian links to faster bug resolution and documentation. It is one of four products in the Teamwork Collection, bringing Jira, Confluence, Loom and Rovo into one collaborative workspace for planning, documentation and delivery. In Atlassian's material on AI-native software development, Loom is cited as the Teamwork Collection component covering asynchronous collaboration and AI notes.

  • Bundled in the Teamwork Collection with Jira, Confluence and Rovo
  • Integrates with Confluence and Jira
  • Meeting notes written into Confluence
  • Supports asynchronous collaboration alongside Jira planning

Sources: Atlassian Teamwork Collection | Atlassian, Loom | Video Messaging for Work | Atlassian, Jira for AI-Native Software Development | Plan and Orchestrate AI Agents, Collaboration software for software, IT and business teams | Atlassian

Adoption and administration

Atlassian states that Loom is straightforward for teams of all skill levels to adopt, with simple creation, editing and viewing of videos. For larger organisations, Loom includes admin privacy restrictions and security controls. Pricing for the Teamwork Collection, which includes Loom, is published on the collection page, and enterprise enquiries are handled by contacting Atlassian for an expert on Teamwork Collection Enterprise.

  • Admin privacy restrictions and security controls
  • Simple creating, editing and watching of videos
  • Teamwork Collection pricing listed on the collection page
  • Enterprise contact route for complex workflows

Sources: Loom | Video Messaging for Work | Atlassian, Atlassian Teamwork Collection | Atlassian

Where to find Loom

The Loom product page sits on the Atlassian website at atlassian.com/software/loom, which is also where sign-up links and use-case pages are listed. Loom appears in Atlassian's product directory alongside Jira, Confluence, Rovo, Bitbucket and others, and on the Teamwork Collection page with a link to discover Loom. Atlassian publishes localised versions of its main site in languages including French, Spanish, Portuguese and Italian, each listing Loom as part of the Teamwork Collection.

  • Product page: atlassian.com/software/loom
  • Listed in the Atlassian products directory
  • Featured on the Teamwork Collection page
  • Named on localised Atlassian homepages

Sources: Loom | Video Messaging for Work | Atlassian, Products | Atlassian, Atlassian Teamwork Collection | Atlassian, Logiciels de collaboration pour les équipes de développement, informatiques et métier | Atlassian, Software de colaboración para equipos de software, TI y empresa | Atlassian, Software de colaboração para equipes de software, TI e negócios | Atlassian, Software di collaborazione per team software, IT e aziendali | Atlassian

Sources

  1. Collaboration software for software, IT and business teams | Atlassian https://www.atlassian.com/ Verified 02 Oct 2026
  2. Logiciels de collaboration pour les équipes de développement, informatiques et métier | Atlassian https://www.atlassian.com/fr/ Verified 02 Oct 2026
  3. Software de colaboración para equipos de software, TI y empresa | Atlassian https://www.atlassian.com/es/ Verified 02 Oct 2026
  4. Software de colaboração para equipes de software, TI e negócios | Atlassian https://www.atlassian.com/br/ Verified 02 Oct 2026
  5. Software di collaborazione per team software, IT e aziendali | Atlassian https://www.atlassian.com/it/ Verified 02 Oct 2026
  6. Products | Atlassian https://www.atlassian.com/software Verified 02 Oct 2026
  7. Rovo: Unlock organizational knowledge with GenAI | Atlassian https://www.atlassian.com/software/rovo Verified 02 Oct 2026
  8. Rovo: adquira conhecimento organizacional com a inteligência artificial generativa | Atlassian https://www.atlassian.com/br/software/rovo Verified 02 Oct 2026
  9. Jira | Project Management for the AI Era | Atlassian https://www.atlassian.com/software/jira Verified 02 Oct 2026
  10. Atlassian Teamwork Collection | Atlassian https://www.atlassian.com/collections/teamwork Verified 02 Oct 2026
  11. Jira for AI-Native Software Development | Plan and Orchestrate AI Agents https://www.atlassian.com/software/jira/dev Verified 02 Oct 2026
  12. Loom | Video Messaging for Work | Atlassian https://www.atlassian.com/software/loom Verified 02 Oct 2026

Last verified 02 Oct 2026. This entry is compiled from the public web pages listed above. Nothing here is stated that those pages do not, and each of them was read on the date shown.