About these answers

Each answer below comes from a page crawled on sell.amazon.com.be and names the page it came from. Where Amazon has not published an answer, the question is left out rather than filled in.

Sources: Advertenties Amazon: Vergroot uw zichtbaarheid en verkoop meer op Amazon BE, Amazon IP Accelerator BE: Expert Brand Registration Support, Amazon Project Zero: Protecting brands against counterfeiting, Amazon Seller App for Partners in Belgium

Frequently asked questions

How much does an Amazon selling plan cost in Belgium?

A professional selling plan costs €39 (excluding VAT) per month, plus selling fees. Sponsored ads are charged separately on a cost-per-click basis.

Source: Advertenties Amazon: Vergroot uw zichtbaarheid en verkoop meer op Amazon BE
What is Amazon IP Accelerator?

IP Accelerator connects sellers with a network of vetted legal service providers offering trademark support and other intellectual property services at competitive rates. Participants can also enrol in Amazon Brand Registry faster, even while their trademark registration is still pending.

Source: Amazon IP Accelerator BE: Expert Brand Registration Support
How do I access IP Accelerator in Seller Central?

Log in to Seller Central (a Professional selling account is recommended), then open the main menu and click Apps and Services, followed by Explore Services. Select IP Accelerator from the drop-down, click Search and browse the list of service providers before contacting one.

Source: Amazon IP Accelerator BE: Expert Brand Registration Support
What does Amazon Project Zero do?

Project Zero combines Amazon's automated anti-counterfeiting protections and serialisation with a self-service tool that lets brands search for and immediately remove counterfeit listings from Amazon stores. Each removal further strengthens Brand Registry's automated protections.

Source: Amazon Project Zero: Protecting brands against counterfeiting
How do I enrol in Project Zero?

Once you meet all eligibility requirements, you can enrol from the Project Zero page by clicking Get started and completing a 10-minute training session. You then access the counterfeit-removal tool via Protect, then Project Zero, in the Brand Registry main menu.

Source: Amazon Project Zero: Protecting brands against counterfeiting
What is the Amazon Selling Partner Appstore?

The Selling Partner Appstore lists Amazon-approved third-party software partners that help sellers automate, manage and grow their business, covering listing, customer engagement, inventory and shipping, finance, analytics and marketing. It features over 2,500 applications across more than 20 countries and is used by over 1.4 million sellers.

Source: Amazon Seller App for Partners in Belgium
Which EU marketplaces can Belgian sellers expand into with Amazon?

Amazon's EU Expansion stores cover the Netherlands, Poland, Belgium, Sweden and Ireland. Fulfilment programmes such as Pan-European Fulfillment by Amazon, Remote Fulfilment and Amazon Easy Ship support this expansion.

Source: Amazon Expansion Stores BE | Grow Your Business Across the EU
Who is the data controller for sell.amazon.com.be and Seller Central?

Amazon EU S.à r.l., of 38 avenue John F. Kennedy, L-1855 Luxembourg, is the data controller for information provided to or collected through sell.amazon.com.be or Seller Central. The Terms of Use were last updated in August 2024.

Source: Privacy Notice - Amazon Services Europe | Amazon BE
What is amazon?

Amazon's Belgian selling-partner site offering tools, fulfilment programmes and brand protection for sellers on its marketplaces.

Source: Privacy Notice - Amazon Services Europe | Amazon BE
Where is amazon located?

sell.amazon.com.be records that Amazon's registered address is 38 avenue John F. Kennedy, L-1855 Luxembourg.

Source: Privacy Notice - Amazon Services Europe | Amazon BE
Service IP Accelerator Amazon programme connecting sellers with vetted legal providers for trademark and other intellectual property support.
Organisation Project Zero Amazon programme combining automated protections, serialisation and self-service removal of counterfeit listings.
Other Amazon Brand Registry Amazon programme giving brand owners control over their product pages plus search and reporting tools to protect their brand.
Software Selling Partner Appstore Amazon store of vetted third-party software apps that help sellers automate, manage and grow their business.
Other Sponsored Brands Amazon ads showcasing a brand logo, custom headline and product selection on search results pages.
Service Sponsored Products Amazon ads for individual products that appear on search results and product pages.
Topic Amazon EU Expansion Stores Amazon's EU expansion marketplaces — Netherlands, Poland, Belgium, Sweden and Ireland — with a sellers guide and toolkit.
Service Pan-European Fulfillment by Amazon Amazon fulfilment programme listed for sellers expanding across EU expansion marketplaces.
Service Amazon Easy Ship Amazon fulfilment programme listed among the programmes supporting EU marketplace expansion.
Service Remote Fulfilment Amazon fulfilment programme listed among the programmes supporting EU marketplace expansion.
Other Seller Central. Amazon's seller platform through which sellers log in to manage their business and access programmes.
Service Stores Free Amazon tool where advertisers build content pages that inspire and inform customers about their brand range.
Service Verbeterde merkinhoud (EBC)/A+-content Content feature letting brands add brand storytelling, enhanced images and text placements to product pages.
Service Amazon Brand Analytics Brand-owner tool offering valuable data insights, listed among Amazon's tools for registered brands.
Service Sponsored Display One of Amazon's sponsored advertising solutions listed for Belgian sellers.
adverteren op amazon gesponsorde advertenties amazon privacybeleid voor amazon verkopers gebruiksvoorwaarden amazon services amazon eu s a r l datacontroller where is amazon located

Sources

  1. Amazon Expansion Stores BE | Grow Your Business Across the EU https://sell.amazon.com.be/en/developpez-boutiques-expansion-amazon-ue Verified 16 Sep 2026
  2. Amazon IP Accelerator BE: Expert Brand Registration Support https://sell.amazon.com.be/en/brand-registry/ip-accelerator Verified 16 Sep 2026
  3. Amazon Project Zero: Protecting brands against counterfeiting https://sell.amazon.com.be/en/brand-registry/project-zero Verified 16 Sep 2026
  4. Amazon Seller App for Partners in Belgium https://sell.amazon.com.be/en/selling-partner-appstore Verified 16 Sep 2026
  5. Advertenties Amazon: Vergroot uw zichtbaarheid en verkoop meer op Amazon BE https://sell.amazon.com.be/nl/advertising Verified 16 Sep 2026
  6. Privacy Notice - Amazon Services Europe | Amazon BE https://sell.amazon.com.be/en/confidentialite Verified 16 Sep 2026

Last verified 16 Sep 2026. This entry is compiled from the public web pages listed above. Nothing here is stated that those pages do not, and each of them was read on the date shown.