Amazon — Verkopen op Amazon in België (sell.amazon.com.be)

The privacy notice published on the Belgian selling site names Amazon EU S.à r.l. as the data controller for information provided to or collected through sell.amazon.com.be or via Seller Central. The registered address given is 38 avenue John F. Kennedy, L-1855 Luxembourg. Information is processed in accordance with the Amazon.com.be privacy notice, and use of the site also involves the cookies notice and the interest-based ads notice. The Terms of Use on the same page were last updated in August 2024.

• Legal entity: Amazon EU S.à r.l.
• Registered address: 38 avenue John F. Kennedy, L-1855 Luxembourg
• Terms of Use last updated: August 2024
• Content protected under Luxembourg, Belgium and international copyright law

The Terms of Use state that Amazon EU S.à r.l. and its affiliates provide website features and other products and services, referred to as Amazon Services, subject to those conditions. Individual services such as Selling on Amazon, Amazon Webstore, Fulfilment by Amazon, Product Ads and Marketplace Web Services carry their own guidelines, terms and agreements, described as Service Terms. Where the general Terms of Use and the Service Terms are inconsistent, the Service Terms take precedence. Users of certain services consent to receiving communications electronically.

The advertising pages quote a professional selling plan at € 39 (excl. btw) per month plus selling fees. Sponsored ads are presented as a way to increase visibility, reach more buyers and grow sales, with payment only for clicks generated by the ads and campaign reports tracking spend and performance. Ads appear in prominent placements such as search results pages and product pages. Eligibility conditions apply: Sponsored Brands and Stores require enrolment in Brand Registry, while Sponsored Products requires eligibility for the featured offer.

• Sponsored Products — ads for individual products in search and product pages
• Sponsored Brands — brand logo, custom headline and product selection in search results
• Sponsored Display — self-service display advertising on and off Amazon
• Stores — personalised storefront environments for brands
• Selling plan: € 39 (excl. btw) per month plus selling fees

Amazon provides support and opportunities for sellers to expand across its EU Expansion stores, listed as the Netherlands, Poland, Belgium, Sweden and Ireland. The sellers guide and toolkit collects market information for each store, access to fulfilment programmes and channels for staying up to date. The page also references VAT support for entry into the Irish store. Three fulfilment programmes are set out for cross-border selling.

• Pan-European Fulfillment by Amazon (Pan-EU FBA)
• Remote Fulfilment
• Amazon Easy Ship
• Expansion stores: Netherlands, Poland, Belgium, Sweden, Ireland

The listing guide describes Amazon Brand Registry as giving brand owners more control over Amazon product pages that use their brand name, so that customers see accurate brand information. Registry includes search and reporting tools built for brands, such as global search, image search and bulk ASIN search, plus proactive alerts when products are offered under a brand name incorrectly. Automated brand protection and Project Zero allow infringements to be reported. Brand owners also gain access to content and analytics tools.

• Enhanced Brand Content (EBC) / A+ content
• Brand Stores — a free tool for building brand storefronts
• Sponsored Brands — cost-per-click ads for brand discovery
• Amazon Brand Analytics — insights on traffic, conversion and customer experience

IP Accelerator connects sellers with a network of vetted legal service providers offering trademark support and other intellectual property services. The programme is presented as being designed with small and medium businesses in mind, covering trademark registration, copyright and patent applications, brand-name research and IP dispute management. Participants can access a broader range of brand protection benefits sooner, even while a trademark registration is pending. The programme is reached from the Seller Central main menu under Apps and Services, then Explore Services.

• More than 33,000 brands enrolled in Brand Registry through IP Accelerator
• Trademark filings supported across 22 trademark offices worldwide
• Assistance available in 18 languages
• Accessed via Seller Central

Project Zero combines automated protections, serialisation and a self-service tool that lets enrolled brands remove counterfeit listings from Amazon stores themselves. Each removal strengthens Brand Registry's automated protections, which block counterfeits proactively. Enrolment requires meeting eligibility criteria and completing a ten-minute training session, after which the removal tool is available for stores in countries where the brand holds an active registered trademark linked to its Brand Registry account. Removal status can be tracked from the Monitor section of the Brand Registry menu.

• Self-service counterfeit-listing removal
• Automated protections strengthened by each removal
• Test buy recommended before removing a suspected counterfeit
• Brand Protection Report published by Amazon

The Selling Partner Appstore lists Amazon-approved third-party software partners that sellers can use to automate, manage and grow their business. Amazon states that it vets all software partners and monitors their performance. Sellers browse or search the store after logging in to a seller account, and can filter results by category, supported programmes, star rating, language and marketplace, with a currency selector and ratings and reviews on detail pages. According to the page, sellers see an average 10% uplift in sales after adopting apps, list products 37% faster when using listing apps, and experience 43% shorter time to first sale.

• 2,500+ applications
• 20+ countries
• 1.4 million+ sellers
• Categories include product listing, customer engagement, inventory and shipping, finances, analytics, marketing and ecommerce management

The site publishes seller stories illustrating its brand programmes. Palouse Brand, a dryland farming business selling chickpeas, lentils and wheat, describes starting with Seller Central and using Brand Registry for protection and brand building; chief executive Sara Mader calls it one of the best programmes Amazon has rolled out. Food Huggers, co-founded by Adrienne McNicholas, recounts registering trademarks, patenting its silicone food covers and using Project Zero to remove infringing listings after counterfeiters copied its Kickstarter material.

• Palouse Brand — Brand Registry and brand-building tools
• Food Huggers — Project Zero and intellectual property protection

The Belgian selling site is organised into five navigation areas — Start, Fulfil, Grow, Pricing and Tools — and is available in Dutch and English. Programme pages direct existing sellers to log in to Seller Central and new sellers to create a selling account, with a professional selling account recommended for access to the full range of services. Legal information, including the privacy notice and terms of use, is published on the site's legal pages.

• Navigation: Start, Fulfil, Grow, Pricing, Tools
• Dutch and English language versions
• Seller Central used for account log-in and programme access
• Seller University referenced for further guidance